Just Gold  Digital Agency
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    • ABOUT US
      • Our Story
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      • What We Do
      • Strategy & Consulting
      • Creative & Campaigns
      • Training & Learning
      • Systems & Impact
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    • OUR WORK
    • IMPACT
      • Social Enterprise Model
      • Aurum Foundation
      • Autistic Initiatives
    • NEWS
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  • Home
  • ABOUT US
    • Our Story
    • Team Gold
  • SERVICES
    • What We Do
    • Strategy & Consulting
    • Creative & Campaigns
    • Training & Learning
    • Systems & Impact
    • How We Work
  • OUR WORK
  • IMPACT
    • Social Enterprise Model
    • Aurum Foundation
    • Autistic Initiatives
  • NEWS
  • CONTACT
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Hello, we are

Aurum

The Aurum Foundation is the philanthropic arm of Just Gold. It is a registered charity with the Australian Charities and Not-for-profits Commission (ACNC) and a Social Traders accredited social enterprise.

Find out more
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Powered by Just Gold. Funded by Partnerships. Focused on Equity.

Aurum operates as part of our dual social enterprise system, focused on creating long-term equity and driving systems change across gender, disability, neurodivergence, culture, sexuality, and youth. Its purpose is to support initiatives that are vital for national wellbeing, intersectional inclusion, and public leadership but fall outside traditional commercial frameworks.


The Foundation currently leads two flagship initiatives:


Think: A public storytelling platform that amplifies lived experiences, policy insights, and sector collaboration through filmed discussions and community events.


Aurum AQ: A digital learning initiative in development, aimed at providing evidence-based, accessible eLearning for organisations and individuals working in intersectional contexts.

Think Platform: Empowering Change

The Think Platform is a collaboration between Just Gold and The Aurum Foundation to drive social innovation. 


The latest initiative, Think 3000, co-designed with RMIT University, empowers youth through mentorship, workshops, and industry connections, helping them overcome systemic barriers and thrive in education and employment.

THINK 3000

Theory of Change

Cultural Interventions →

We design and produce projects that support social cohesion, reduce stigma, and build visibility for underrepresented communities.


What it unlocks: A more informed public, stronger cultural narratives, and inclusive participation.


→ Strategic Coalition Building →

We work with communities, advocates, researchers, and institutions to turn lived insight into public impact. 


What it unlocks: Tools and campaigns that reflect the realities of those most affected—and drive systems change.

→ Accessible Knowledge Infrastructure →

We develop toolkits, publications, and events that make complex systems understandable and actionable. 


What it unlocks: Greater equity in access to information, stronger advocacy, and better decision-making across sectors.

→ Investing in Emerging Ideas

We support new projects, prototypes, and conversations that may not yet be market-ready but have potential for public impact. 


What it unlocks: Space for experimentation, visibility for intersectional perspectives, and leadership outside the mainstream.

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Think Platform

Lived experience leadership. Civic dialogue. Systems change.


Think is a national platform developed by Just Gold and The Aurum Foundation to centre lived expertise in public discourse, policy design, and social innovation.


From national symposiums to civic campaigns, Think builds the infrastructure for people with lived experience to lead conversations that shift systems—not just stories.


Key Activations


  • Think Autism: Australia’s first autistic-led public discourse platform, launched as an evolution of Autistic Pride Day. Includes symposiums, toolkits, and policy forums.
  • Think Voice: A civic impact stream supporting underrepresented communities to shape democratic systems, participation, and policy accountability.
  • Think Pride: A lived experience-led platform exploring LGBTQIA+ rights, institutional trust, and the role of public events in systems reform.
  • Think Culture: Developed in partnership with multicultural communities and institutions, Think Culture launched through the Melbourne Multicultural Museum Trail—a civic storytelling project designed to elevate culturally diverse voices through place-based, cross-institutional collaboration.
  • Think Greek: A civic storytelling and engagement initiative celebrating Greek diaspora leadership and intergenerational cultural reform.
  • Think Women – Invisible Women Project
    A Just Gold-led initiative that centres women over 50, challenging the cultural, economic, and policy-driven invisibility of older women. Through lived experience media, sector engagement, and public advocacy, Invisible Women reframes ageing as a leadership asset—not a liability.
  • Think 3000: A national youth leadership and employment initiative co-produced with RMIT University.




What Think Does

Think combines event design, strategic communications, and co-designed public engagement to create bold, inclusive platforms that amplify underrepresented voices and influence decision-making across government, education, culture, and community.


It is grounded in Just Gold’s Praxis Framework and delivered through Aurum’s civic impact engine. 

OUR LATEST ACTIVATION: THINK 3000
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Just Gold

3 Albert Coates Lane Melbourne 3000 Victoria Australia

(03) 9028 5800

We acknowledge the traditional owners of country throughout Australia and recognise their continuing connection to the land, waters and culture. 

We pay our respects to their elders past, present and emerging.

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