More Than a Consultancy. More Than an Agency.

In 2008, our founder Kyriakos Gold had a simple but radical goal: to give underrepresented multicultural communities the tools to tell their own stories and challenge the status quo.

That vision became Just Gold Productions—an early step toward blending strategy, media and social purpose. 

Through digital storytelling and campaign delivery, we helped clients communicate with impact while learning firsthand what the sector was missing: equitable access, inclusive leadership, and structural change.

As the world changed, we evolved. While others scaled up creative production, we built something different: a social enterprise model where strategy, storytelling and systems change co-exist—and fund public-good outcomes.

We launched Just Gold Digital Agency as a for-profit social enterprise in 2018. In 2024, we formalised our dual-structure model—combining a commercially strong consultancy and agency with a civic-impact foundation, enabling us to deliver both commercial value and systemic reform.

In the face of structural inequality, we built a structural response: a certified consultancy, creative agency and foundation working together to shift culture, policy and practice.

What began as a production house is now a nationally recognised enterprise delivering projects for government, business, movements and communities—across Australia and beyond.

We operate as one enterprise with two delivery arms:

• Just Gold — a for-profit management consultancy and creative agency, certified by Social Traders and People & Planet First
• The Aurum Foundation — a not-for-profit civic innovation engine, ACNC-registered and Social Traders certified, delivering public platforms including our elearning solution Aurum AQ and our thought leadership initiative Think

Together, they enable us to deliver high-end strategy and creative solutions while activating inclusive employment, reinvesting in equity infrastructure, and shifting systems long after a project ends.

Our team includes professionals with deep sector expertise and lived experience—many of whom have faced barriers to traditional employment. Their insights shape our methods, delivery and impact.

We’re proud to have worked with global brands, government departments, social enterprises and not-for-profits on projects that change how people live, lead and belong.

We don’t just talk about change—we deliver it.
We meet procurement standards while exceeding inclusion expectations.
We lead by example, and partner with those who are ready to do the same.